Nottinghamshire County Council is joining forces with eight other local authorities in the East Midlands to take part in a high profile TV and radio advertising campaign to appeal for more foster carers.
It is the first time the County Council has ever used television advertising to raise awareness about foster care.
In the East Midlands there are currently 4,000 children and young people in need of foster care, including 600 in Nottinghamshire. All nine councils involved in the partnership face the same challenges in recruiting foster carers.
The Space for a Child advertising campaign premiered on Monday 16 February. It consists of a TV advert over a two-week period on ITV and will run at different times during the day including prime slots during Coronation Street, Emmerdale, The Chase and Tipping Point.
The advert centres on a family who have recently become foster carers to an older child and will promote the support local councils provide for foster carers and their families.
Shirley Green from Gedling has been a Foster Carer for 14 years and currently has two long-term foster placements.
She said: "I've looked after children of different ages and backgrounds and it's very rewarding to see the difference you can make as a foster carer.
"I'm still in contact with many of my foster children, including two who have now become mothers and have families of their own.
"Fostering allowed me to stay at home with my own son Miles who is 16 and has Down's syndrome, so my family has also greatly benefited.
"I particularly enjoy family time together and going on holidays, which can really help to stabilise children who are not used to everyday family activities."
Councillor Kate Foale, Vice-Chair of Children and Young People's Committee, said: "Right now there are 600 children and young people in Nottinghamshire who need a loving foster home, which makes this an extremely important campaign.
"By pooling resources with other East Midlands councils, we've been able to use television advertising for the first time, which will help us raise awareness about fostering to new audiences.
"The campaign is particularly targeted at families who can provide a loving foster home to children aged 11 and over who are often more difficult to place.
"Our campaign promotes the support councils provide foster carers and their families and shows how people can make a real difference to a child's life by fostering and dispel some of the myths surrounding it."
If you are considering fostering and would like to find out more, contact Nottinghamshire County Council on 0845 301 8899 or visit their website
In response to the significant increase in looked after children, Nottinghamshire County Council have launched a scheme to recruit professional foster carers who could offer a home to children aged 11+
The council is looking for homes in Nottinghamshire so children can remain close to their friends and family but the challenge is significant with 60 carers needed every year. There is a particular need for home for older children in north Nottinghamshire and the council is appealing to people to consider joining their 11+ scheme.
Fostering 11+ offers:
a guaranteed income
generous tax exemptions
excellent training and support
a rewarding career
an addition to your family
home based care
a spare bedroom
a good sense of humour
experience caring for or working with older children either in a professional capacity or through your own experience of parenting
The assessment process takes around 6 months and there are few barriers to beginning a rewarding career as a professional foster carer with Nottinghamshire County Council. The council welcomes applications from people who are married, single, gay, straight, over 21 or retired, home owners, those in rented accommodation, employed (1 carer does need to be home based for the 11+ scheme), unemployed or looking for a career change.